‘How to get ideas?’ Easy – if you know how!

‘How to get ideas?’ Easy – if you know how!

‘How to get ideas?’ One very interesting question and one very useful and creative book.

The author of this cheerful book is Jack Foster, and the illustrator is Larry Corby, who complemented it with minimalist interesting drawings, similar to „doodle“.
I heartily recommend that you read it because it is both relaxing and motivating.
You will enjoy reading practical advice, experiences of people who have already had a lot of success and work with joy, you get concrete suggestions for encouraging and realizing ideas.

Where to start? – First Step

Being present on my site and reading this text – is already a focus on a specific goal and taking action.
You’ve probably already read somewhere that it’s no coincidence that you bought, received as a gift, or ‘found’ the book you wanted. That is, the one that contains everything you need to begin, create, bring innovations into your life, achieve the desired results, etc.

That is true!

Illustration: Larry Corby

I have been convinced many times that when we are determined, persistent and believe in our ideas and goals, the Universe tries to make it happen to us in all possible ways (and often even better than we could have imagined).

Of course, for success in any business, hobby, materialization of an idea, knowledge and understanding are needed. Know what encourages ideas, how to set goals, with whom to cooperate, how to find good and reliable partners, investors, and with all that to organize your time so that you generally feel free and fulfilled.

There is a great opportunity to gain certain knowledge, to improve through books, online courses, modern schools and academies, video tutorials on YouTube and similar.

And basically, you shouldn’t worry that you will fail at something, because failure doesn’t really exist. What really exists is our experience. Which is very valuable and which we should respect.

Also, to respect every time we step out, try something new, say an important words to another person and make changes, boldly focus on achieving high goals. 👍

Another important factor is that you should not be afraid to present your ideas to other people.
It happens that over time you fall under various influences, that is, we are somehow taught obedience, to listen to different authority figures – and that any action disrupts our ‘stability’.
In fact, just the opposite – the more you are afraid to step out of your comfort zone, and perform ‘on the stage’ – the world remains deprived of your wonderful, creative ideas!

Yes, some of your ideas may need modifications, some changes, but you will also have those that are ‘instantly great’. Don’t look for perfection, just start – draw a sketch of your idea, paste pictures that lead you to the finalization!

And through each new idea, you learn, build your personality, positively influence on others and create a new opportunity for other people’s success, by your example. 🙂

Chapters of the book

Here I present chapters and some parts, but in order to have a whole picture and acquire all the most important elements for successful idea creation, read every segment of the book! I am sure it will be a beautiful adventure for you! 🏝️

I believe you will like the titles:


The author made an effort for people to enjoy while reading, and the text is very „fluid“, in the sense that you can easily go through the chapters, and at the same time you get an incentive to create ideas while reading!

If you saw a book on the shelf, you might think that it is thin and not containing enough ideas. But this book is very informative and very practical! 🚀

Each chapter begins with three quotes that author has selected for the topic, such as:

Everyone is a genius at least once a year. The real geniuses simply have their bright ideas closer together.
Georg C. Lichtenberg

Seriousness is the only refuge of the shallow.
Oscar Wilde

Today, people are much more boring than when I was a child.
Fred Allen

It is better to know some of the questions than all of the answers.
James Thurber

The biggest sin is sitting on your ass.
Florynce Kennedy

What I especially like is when he talks about his experience of working with colleagues, creative meetings, socializing and accomplishments. 🔆

He states that they had a day when everyone would come in their pajamas, when they would cook a certain lunch and then vote for the one that turned out best, sometimes they would play darts, etc. 🎯

He talks about encouraging employees, understanding relations at work and mutual respect and motivation, collegiality.

He singles out interesting examples, such as a board he saw on his way out of a Chicago marketing agency, and it looked like this:


  • Take your coat
  • Take your hat
  • Leave your worries behind the door
  • Head to the sunny side of the street

My selection of a few key items from this book (note: translation might vary):

The idea is nothing more or less than a new combination of old elements.

There are two reasons why I like this definition so much.

First, it practically tells you how to come up with the idea because it says that coming up with it is like creating a recipe for a new dish. All you need to do is take certain ingredients that you are already familiar with and combine them in a new way. Quite simple.
It simply does not require ingenuity. You don’t have to be a top scientist, or a Nobel Prize winner, or a world-famous artist, or a famous poet, or a marketing expert, or a Pulitzer Prize winner, or a first-class inventor.

In my opinion, wrote J. Bronowski, it is wrong to think that creative activity is something unusual.

The average person gets ideas every day. Every day he/she creates and finds and discovers. Every day there are different ways to fix a car or sink or door, serve dinner, increase sales, save money, teach your kids something, reduce costs, increase productivity, write submissions and offers, improve things to make them better or simpler or cheaper – and so on and so forth.

Secondly, I like this definition because it comes down, at least I think so, to the key to getting ideas – and that is combining.

And indeed, everything I’ve ever read about ideas is about combining, or connecting, or putting next to each other, or synthesizing, or associating.

Illustration: Larry Corby

Man becomes creative, writes J. Bronowski, regardless of whether he is an artist or a scientist, when he finds a new unity within the diversity of nature.

He does this by finding similarities between things that were previously considered to be completely different …
The creative mind is the mind that searches for unexpected similarities.

It is common in the creative departments of marketing agencies for a writer and an art director to work on a project together, as a team. In some departments, and occasionally in the ones I headed, three or four teams worked together on the same project.

When that was the case in my department, I always knew which team would come up with the best ideas, the best ads, the best TV commercials, the best billboards.
It was always the team that had the best fun.

Illustration: Larry Corby

‘First, you must accept that the opinion you have about yourself is the only and most important factor in your success.
Your personality, your actions, how you get along with other people, how you do your job, your feelings, your beliefs, your commitment, your desires, even your talents and abilities are influenced – in fact, controlled – by the opinions you have about yourself.
Act like the person you think you are. It’s quite simple.
And there is no doubt about that.
If you feel that you are not capable of success, you will probably never succeed. If you think you are destined to succeed, you will probably be successful.

How else do you explain the failure of seemingly talented people and the success of seemingly incompetent people?
They succeed because they believe they can.’


‘You may think that you cannot change what you feel in your heart, that the way you think is cast in stone for all time.
You are wrong. You can change your mind.’

‘If you want to come up with ideas, imagine that you came up with them.
Don’t imagine you’ll get an idea. Imagine you already have it.

‘Whatever you see, ask yourself why it is the way it is.
If you can’t find an answer that makes sense, there may be room for a better answer.

Why is your production line set up as it is?
Why is your secretary working at the table? Why are you sitting at the table?
Why do refrigerators have drawers that can be pulled out?
Why do you come to work and leave work at specific time?
Why is the word milk almost always written with the largest letters on milk packages? Everyone knows what milk is. Why isn’t that space used better?’

‘All around you is a huge, fascinating, explosive world of information – wherever you look.
But you have to watch. And the sooner you do that, the sooner you will become aware of old elements that you didn’t even know existed.’

‘Because courage – as Kierkegaard, Hemingway, Nietzsche, Sartre, Cami and many others pointed out – is not the absence of fear.
Courage is to go on in spite of dangers, in spite of the feeling of fear and hopelessness.

‘We cannot propose new ideas without the risk of encountering misunderstanding and rejection. Keep in mind that people who make fun of you or what you do – are also afraid. They are afraid of your ideas.
This is often the reason for their ridicule or mockery.
After all, ideas are potentially destructive in nature. They change things. And the more original the idea is, the more radical are the changes. ✊

And the more changes idea causes, the more people are endangered by it, the more it forces them to reconsider their beliefs and actions, the more they are worried about their jobs and their future.
So next time, overcome your fear and come up with an idea. If for no other reason than to scare someone else.’ 😀

‘For me, the most stimulating limitation of all is time.
Deadlines encourage you to achieve something.
Give yourself a deadline.’ ⏲️

‘An idea usually means a combination of things that have never been combined before – in other words, taking risks.
Never forget this, because if you don’t take risks, you won’t even get an idea. ‘

‘The most important thing is to focus on the problem.
It’s amazing what can be achieved when the problem is at the center of your consciousness.’

‘So, focus; be engaged; ask, ask, ask; dig, dig, dig. Do everything you can to get information before you start working.
It’s a springboard for your jump. ‘

But keep in mind the following – All of these people have essentially said:

For God’s sake, do something. Don’t just sit and wait for the idea to come to you on its own.
Look for it. Work on it. Search for it. Do it.

‘Nothing in the world can help you:
Neither talent – nothing is more common than talented people who have failed
Neither wealth – many people were born rich and died poor
Neither genius – an incomprehensible genius comes to him as a saying
Neither education – the world is full of educated incompetents
Neither luck – it’s fickleness overthrew many kings

Only persistence and determination are almighty.’

In a large number of cases, Bud said, it was not a matter of people failing; they just stopped trying.
Don’t give up. Be persistent.

These were the main items I have singled out for you and I believe they will help and motivate you to start realizing your goals and plans right now.

And of course – to start working on your idea today and see it come true! 👍

Good luck! 😊

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