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Keltska so (Celtic Salt)
Rooted in the essence of the sea, this final packaging design—shown in blue—embodies the purity and tradition of hand-harvested Celtic sea salt. Inspired by the wild beauty of the coastline, the illustrations of waves, ships, seabirds, and a lighthouse create a visual narrative that honors the ocean’s enduring rhythm. The deep blue palette was chosen to convey depth, strength, and calm—qualities that speak to the salt’s natural origin. While a turquoise variation was explored to offer a lighter, alternative expression, the blue design stands as the definitive direction. The overall look balances rustic charm with a modern clarity, reflecting both heritage and contemporary sensibilities. This is a visual tribute to nature’s gift, carried from the tide to the table.
For the creation of logo, I followed the client’s wishes – to add a plant or some plant element, which is connected to the whole brand outside of this product, keeping the priority for the product itself, which is connected to marine elements, crafting it on a way that it harmonizes elegance, subtlety, and a confident, professional tone.
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